We build the website, run the ads and set up the WhatsApp follow-up that puts ready-to-buy customers straight on your phone. Only for solar installers in Nigeria.
15 things we found across solar businesses in Nigeria. The problem, and exactly what to do about it.
No spam. The guide lands in your inbox and on WhatsApp in under a minute.
We looked at solar businesses in Lagos, Abuja, Port Harcourt, Enugu and Ibadan. The same nine problems keep showing up. Almost none of them are about your technical work.
One estate agent stops calling you, one old customer travels, and the month just goes quiet. You cannot plan, you cannot hire, you cannot buy stock with confidence. Referral is good, but referral is not a system... you are borrowing customers, you are not owning them.
You do the load calculation, size the battery, price everything and send it. Then silence. Nobody tells you why. Some of them are only checking price, some will carry your sizing go meet another person who will do it cheaper. Either way, you worked for free.
The homeowner in Lekki, the school in Wuse, the estate developer in Enugu... they will check Google and Instagram before they call anybody. If they cannot find you, you were never even in the running. That is how installers who are not half as good as you keep collecting the big jobs.
Everybody knows somebody whose battery died after eight months, or the installer that collected deposit and stopped picking calls. So when your price enters, you are not fighting your competitor, you are fighting that bad experience. And if there is no review, no completed job photo, nothing online to show you are real, they will simply go quiet on you.
You do proper load audit, proper cable, proper earthing, and you stand behind your work. But to a customer looking at two WhatsApp numbers, both of you look the same. So they choose the cheaper one, install a system that will fail in two years, and only come back to you when the thing don spoil.
Nobody has shown them what they are already spending. The diesel every week. The servicing. The generator they will change again next year. The goods that spoil each time light goes. Once a customer sees that maths, your price becomes an investment. Without it, your price is just ‘e too cost’.
You reply at 8pm, but by then they have spoken to two other installers and one of them sounded very sure of himself. And the customer that said ‘next month’? Nobody followed up. So next month they installed with somebody else and you never even heard about it.
Marketing becomes whatever strength remains after a full day under the sun, so it is always the first thing you drop. And because there is no proper website and nothing online showing the size of your team, estate managers and procurement officers assume you are one man with a van.
Panel and battery prices move with dollar, so a quote from three weeks ago can turn into a loss. Deposit from one job is buying material for the next one. And on top of everything, somebody has already collected your money for ‘marketing’ and delivered boosted posts with plenty comments and zero calls. So now every marketing conversation starts from suspicion. Fair enough.
We put everything inside one report... the 9 problems above, the smaller ones hiding under each of them, and exactly how each one gets fixed. Enter your name and WhatsApp number and we will send it to you now.
Tick the ones that sound like your own business right now. Nobody is watching, so be honest with yourself. Your score updates as you tick.
We do not work with restaurants, gyms or "any business that needs leads". We work with solar installers in Nigeria. That is the whole company.
A fast, mobile-first site built to convert rather than decorate. Install galleries, system-size explainers, payback maths shown plainly, WhatsApp on every screen.
Meta and Instagram campaigns aimed at homeowners, estate developers and business owners in the cities you actually serve. Demand you own and can switch on.
When somebody in Lekki, Wuse or GRA searches solar installer near me, they are ready to spend. We put you in front of that search, and run paid ads on whichever platform your buyers actually use.
Budget, location, property type and timeline captured before the enquiry reaches your phone. Time-wasters screened out automatically.
Instant first response the moment a lead lands, then a structured sequence that keeps working while you are on a roof. Cold leads get recovered.
Not everybody opens email, but almost everybody reads a text. We set up SMS for quote follow-ups, appointment reminders and offers to people who enquired before but did not buy.
A simple email sequence that keeps you in front of the customer who said next month, and brings old customers back with maintenance reminders and referral asks.
We put your completed work in front of local pages and creators your buyers already follow. Somebody they trust recommending you beats any advert you can pay for.
Review collection, case studies, trust signals and pricing pages that justify quality. Plus a plain-English monthly report showing exactly what your money did.
Thirty minutes on your target cities, your services, your best and worst months, and what has already been tried. No cost attached.
We build the site, the funnel, the follow-up automation and the campaign assets, designed around how Nigerian solar buyers actually decide.
Ads and SEO go live. We review numbers daily, cut what wastes money and push budget into whatever produces booked site visits.
Qualified enquiries arrive with context attached. You close them. We scale what works and report on all of it monthly.
Websites, campaigns and follow-up systems built for installers across Nigeria. Click any project to see what we changed.
"We were relying on one estate agent for almost everything. Within two months we had enquiries coming from three cities and I finally hired a second technician."
"The follow-up system alone paid for the whole thing. Leads I had written off months ago came back and signed."
"I had been burned by an agency before, so I came in sceptical. The difference was the reporting. I could actually see where the money went."
One-time build prices. Ad spend is separate and stays in your own account, in your name. Everything we build belongs to you from day one.
Get a proper online presence first
Website plus the system that follows leads up
The full build for installers going after their city
Multi-city, commercial or something else entirely
Not sure which fits? Message us on WhatsApp. If none of them are right for where you are, we will tell you that instead of selling you one.
No. The prices you see are one-time build prices. You pay once, we build it, and the work is yours. If you later want us running things for you month to month, that is a separate conversation and we will quote it plainly before anything starts.
Yes, and this is important. Our price covers the build. Ad spend is your own money going straight to Meta or Google, from your own account in your own name. We never touch it and we never mark it up. On the call we will tell you a realistic starting budget for your city.
Starter and Growth give you the setup, the campaign structure and the landing page, then you run it. Dominate is where we manage Facebook and Instagram ads for you. Custom is where we take on Google, TikTok, influencer and affiliate campaigns as well.
After the first year, domain and hosting renew at cost. No markup, no surprise invoice. We will tell you the exact figure before renewal so you can decide whether to continue with us or move it somewhere else.
Because we host and maintain those builds for you, which is how we keep the price where it is. The site, the content and the domain are still registered in your name and we will hand everything over if you ask. Dominate includes full backend access to your hosting and domain from day one.
Usually one to two weeks once we have your photos, your service list and your completed job details. The delay is almost never on our side... it is waiting for installers to send pictures of their own work. Get that ready and we move fast.
We look at it first. If it converts, we keep it and build the funnel and follow-up around it. If it does not, we will tell you exactly why and what it would take to fix. We do not rebuild things that are already working just to charge you for it.
Yes. We run campaigns in all 36 states and the FCT. Smaller cities are often cheaper to advertise in and far less crowded on search, so results can arrive faster there than in Lagos.
You do. Everything is built in your name, on your accounts. That is not negotiable for us, because too many installers have been burned by agencies holding their website or their ad account hostage. On Dominate, the CRM is set up inside your own account and covered for the first year. After that year the account stays yours and you carry the subscription directly.
A free 30-minute call. We look at your city, your competitors and your current online presence, then give you a plain growth plan... whether you work with us or not.
30 minutes. No cost, no obligation. Choose any slot below.
Built exclusively for solar installers in Nigeria. No long contracts.